The ‘If Then Go-To’ for Creative Direction Services and Brand Identity Development
“It is not where you take things from,
it is where you take things to.”
~ JEAN LUC GODDARD
There are many who deem
Creative Director as a blanket term for art guy.
“If you see it then that’s Creative Direction”
It’s not. Pull and stretch it out.
CONTACT
Revisit what you know about what a Creative Director does.
They are the pro who see’s your brand from the outside looking in. The composer and conductor who is a balance of a clients ego and id. The Creative Director is the shaman, the overlord, the generator and/or superego for that critical identity. When you hire a Creative Director you are choosing a composition. Your opus arranger.
The Creative Director’s business is a movement intersected with experience, guidance, talent, skill, and interlocution. There to conjure or awaken the brand and understand its following. At its core, a Creative Director blends artistic expertise with strategic thinking, ensuring that the creative vision not only looks stunning but also drives the success of the business or project.
Branding is a discipline. Measured. Structured. Composed. There are many paths and notes you can take for your companies voice, but only a few will get you where you want to go. Only the choice expression will make it sing.
Gun for Hire
DAY RATE WITH COST
Quotable in minutes. Down and dirty freelance. This isn’t brand invention but rather tweaking of brand assets, copy revision, logo, and color. Perhaps a flyer or promotional advertisement.
Done in a day at very most.
Creative Direction - Magnificent 7
GIVE ME A WEEK
Now this could be a day or a big week – should you have a team ready to go. Essentially a little more involved; such as building sites, digital video production, R&D, advertising campaigns, and/or clean-up like focus groups, post-production, spin,
Creative Direction - Adm. Nelson
CONTRACT LEAD
You have a team or need a team hired. New business or need old business addressed. Readdress, freshen or reinvent your brand – or multiple campaigns. Longterm contract work that is immersive and tested. C-Suite
Creative Direction - Build A Brand
CONTRACT LEAD
From concept to completion. From an idea on a napkin to a viable product, needed service, great restaurant, or essential candidate. Deep reach. This can be as simple as getting the word out or making the word count.
Creative Direction - Retainer
AD HOC SERVICES
Monthly to annual with alternate contracts attached to availability and/or services. Thhis position affords either everything on down to a few things. A contract for services rendered as needed. Brand assurance and insurance that leaves you flexibility.
Creative Direction - Consultancy
INSIGHT AND ADVANCEMENT
You need expertise and direction from a light year forward or 100 yards behind. One minute ago to what your grandkid might think. This is generally review and insight as to what will need spin and or hype or just understanding from alternative points of view.
ABOUT
Christian Matthews established his own design firm, Xian Matthews Design in 2002 and has clients ranging from the record industry to beekeepers. Christian Matthews.com is the result of years of experience of creative advertising. In an array of mediums there’s insight into brand valuation, package design, event creation & management, branding for and from the small shop to major corporations, providing world class analysis, insight to marketing strategy, good words, and sound vision.
Located in the beautiful San Francisco Bay Area, Christian Matthews resources local talent and provides both in-house and remote Creative Direction services. Christian Matthews’ clients have enjoyed success from the schoolyard to the C-Suite have engaged the unique, prescient, reliable, respected and innovative approach to creative solutions.
Christian Matthews – The Best for Your Brand