Ropin’ Qoöl Mammoths
In 2010 the Qoöl Happy Hour partnered with Pink Mammoth to join entertainment forces and up the joy. The idea is to own the Identity. The first talisman for the club were the velvet ropes – circa 2000 – later in the evolution to become the Matador. Today the velvet ropes are a forgone conclusion but at the time the ropes presence brought value to a little Wednesday evening happy hour in an art gallery that became a huge success.
Cal Time – The Movie
Cal Time. The University of California Berkeley aka Cal had an issue. My cohort Kin Jung was working a problem that was plaguing the campus and the administration. No, it wasn’t an admissions issue, nor a lab leak, nor a controversial speaker at the Student Union – It was timesheets. Each department had their own bookkeeping and it was a nightmare. The objective: to introduce Kronos software. The program, Cal Time. The promotional poster was made for the launch and there were many iterations and comps for the logo as it had to pass muster from all departments. The UC Brand Book designated fonts and colors. It was fairly obvious to us that the Campanile – an icon on campus in addition to being a clock tower would be the emblem and mark.
