Ropin’ Qoöl Mammoths
In 2010 the Qoöl Happy Hour partnered with Pink Mammoth to join entertainment forces and up the joy. The idea is to own the Identity. The first talisman for the club were the velvet ropes – circa 2000 – later in the evolution to become the Matador. Today the velvet ropes are a forgone conclusion but at the time the ropes presence brought value to a little Wednesday evening happy hour in an art gallery that became a huge success.
Cal Time – The Movie
Cal Time. The University of California Berkeley aka Cal had an issue. My cohort Kin Jung was working a problem that was plaguing the campus and the administration. No, it wasn’t an admissions issue, nor a lab leak, nor a controversial speaker at the Student Union – It was timesheets. Each department had their own bookkeeping and it was a nightmare. The objective: to introduce Kronos software. The program, Cal Time. The promotional poster was made for the launch and there were many iterations and comps for the logo as it had to pass muster from all departments. The UC Brand Book designated fonts and colors. It was fairly obvious to us that the Campanile – an icon on campus in addition to being a clock tower would be the emblem and mark.
Adobe – Acrobats and Illuskater
The anointed annoying ones – my partner, Neil (the other and that) Nordstrom, and I were tasked to learn and earn from Ali Rez, Henry Joe Peterson, and Christopher Dean about all things Adobe. At the time Acrobat and PDF’s were vying for the great space as the go-to format for all things digital to print to screen. We mastered intentions first with layouts mocking the rotational education that is constantly learning software. We did the originals in Quark (Oops). This displeased them but it also opened a door both creatively and in earnest to ease.
Half the job of the agency is playing the role of the id, the ego, or the superego depending on where that filter or sans filter is required. The Foolish Mortals Campaign opened the door to self-deprecation, and the Peapod unexpectation thrilled as well as going on to a $14M worldwide multi-language print campaign and award status.
The Adobe Skatedeck I did out of severe creative need. Adobe Illustrator were for years using an advance facsimile of Sandro Botticelli’s, “the Birth of Venus”. Adobe that year were sponsors in the X-Games in SF, and as a long time skater I thought it would have made for a great promotional skatedeck.
Sun Maid Raisins
Senior Art Director Mike Duvall and Senior Copywriter Fred Wickham were asked to speak to the quandary: how to get kids to eat a healthy snack? Or – kids go to candy and chocolate and sugar as opposed to say – raisins, dried apricots, dried cranberries. Their solution was elegant and began with a simple print ad where you see a senior grandfather and his pre-adolescent granddaughter dancing in a family room. She looks up adoringly and he smiles congenially. Her shoes a top of his shoes as his takes the dance steps for her. The tagline – Life is Sweet. They managed to even have Sun Maid print the tag on the inside flap of raisin boxes, I loved the campaign and steered it to additional moments of what would speak to the busy parent and making good choices while expanding the SunMaid product line to include the goodness that is, “Life is Sweet”.
ON Running
– via Campaign Monitor
Coordinated and in concert with the Campaign Monitor team Creative Director Jimmy Cabral, Copywriter Anne Lewis, Marketing Guru Maura Rivera, and Website Engineer and Developer Ash Durham. The strategy: to build a gallery of a multitude of businesses and services that had shown prowess in using Campaign Monitor Email Marketing Services. This was one of dozens of website email marketing campaigns that we brought to status. http://bit.ly/3UU5C0Z
Monica Vinader
– via Campaign Monitor
The Campaign Monitor team opens the door again: This time in conjunction with the jewelry empresario Monica Vinader and their adroit use of the Campaign Monitor Email Builder. This website email marketing campaign was had a fantastic giphy but it was easy work as Monica Vinader’s own creative pallet but demonstrated beauty, congruity and delicate action. https://bit.ly/4eBIDyO
Flight Centre / Club Red
– Via Campaign Monitor
Flight Centre is a travel group that began in Australia with a single store in Brisbane and now has over 5,000 employees and is headquartered in New Jersey and Ontario and has outlets in 1oo’s of countries. They were going big and they used Campaign Monitor Email marketing to reach their customer base to grow. Again props to the Campaign Monitor Team for dovetailing so wonderfully the needs of Flight Centre and promotion on the Campaign Monitor Gallery website. https://bit.ly/4fQNflT
Complex Media
– Via Campaign Monitor (Unpublished)
Although great efforts were made by the team, and Complex Media was a stalwart customer using Campaign Monitor’s Email Marketing service, we nonetheless didn’t get final approval to publish. That said, I was proud of the work and the efforts by everyone to produce the work with a sense of cool that Complex demonstrates.
A3GEO
Performed detailed Freelance Brand and Creative Direction as well as mapped strategies for their evolution as a reliable and accountable resource as a Geotechnical Services Company. Established in 2010 by President and Founder Dona Mann and Founder Wayne Magnussen, A3GEO and their team has been been instrumental in providing Geotechnical Engineering Services throughout California for developers, public services, entrepreneurs, universities. Their task is to study the literal earth beneath your feet doing assessments of topography and landscapes for advanced projections of soil, rock and permeability strength’s and weaknesses and physical solutions for development. This was more of a departure from advertising and more of a deeper projection into brand integrity.
